Best eCommerce Shipping Strategy that will Work for your Startup
If you are planning to start an online store or already you have started, shipping is one of the most important key of your online business. For it you must have your eCommerce shipping strategy and shipping policies, rates, area, carrier for hassle free order delivery.
The common mistakes that many startup company make is neglecting their shipping policy. Once you find shipping partner, you will be ignore the other related factors like rates, area of shipping. No matter, whether your online store has the best design, offer a wide range of products, but if you are unable to offer deliver order on time, you might be losing your potential customers. Before losing your customers, you need to have a proper shipping strategy.
Why You Need Shipping Strategy for Your Online Ecommerce Store?
Do you know that High shipping cost is one of the reason to loose customers? To decrease this number, you need proper plan the shipping policies and best rates.
Many times you would have noticed that a visitor lands into your website, choose a product, and add it to its shopping cart. However, he leaves the cart in the checkout. Why? Because of the high shipping charges that have compensated with the discount that you were offering. While defining your shopping strategy, you need it to your customer without your business getting broke. Let’s check out some of the basic shipping strategies that you need to include for your eCommerce store.
Set Your Shipping Rates By Weight
Because your shipping partner charges you for item’s weight and not cost. Obviously, you are going to charge our customers shipping as per the shipping partner. To find your shipping rates, first check the applied weight of your product. TRUXCARGO lets you know about the applied weight of your order. You can also calculate the applied weight of your product by referring to this blog.
Get Combination Of Shipping Rates
If you are unable to offer free or flat shipping for your products, you can easily choose a combination of shipping rates for different products or according to the total amount at checkout. For example, you can offer free shipping on products with high profit margin. Or you can set tabs for shipping charges like if the total amount is upto Rs. 1500, charge Rs. 100 as shipping cost. Above that, you can offer free shipping. Analyze your products and profit margins and set tabs accordingly.
Make Transparent Shipping Policies
Mention your shipping policies clearly on your website. This will be clear doubts of your customer but also enhances your brand reputation. Offer the shipping rate tabs, carrier services, shipping areas etc.